What can you do with the Amazon Competitor’s PPC Keywords Finder tool:
- Find all PPC search terms that your competitors are bidding on Amazon.
- Find the Amazon search volumes of those keywords and the highest ads ranking positions of your competitor’s ads in the past week.
- Know how much you should bid for Exact/Phrase/Broad match to make sure your ads will be shown on page 1 of Amazon.
So let’s assume that I just launched a new “emergency blanket” product on Amazon, and here is one of my biggest competitors.
I chose this listing to analyze because I searched for several keywords related to my product on Amazon and I saw its ads always on the first page. Which means they have done a great job on finding good keywords and bidding for page 1 positions. So I believe it can provide me with quite a lot of good keywords and data that will help me optimize my ads and save me tons of time from manual research.
Now let’s grab its ASIN and paste it into our tool. Don’t forget to choose the marketplace relevant to you, for this example, I’m going to choose Amazon US; and click “Extract”. Then, after a Refresh, click “Show Result”.
Now, we got more than 1600 keywords from this 1 ASIN, we can see the history top position for all keywords which is this ASIN’s highest ads position for this keyword in the past week, and from this, we can analyze the bidding strategy that our competitors have been using.
Usually, we will sort the keywords by Search Volume which will show us how many times the keyword has been searched for on Amazon in the past month; or we can sort by other values like The Keyword Product Number, Average Reviews, Rating, and Price. All of this data can be used together to analyze the organic competition of that particular keyword. We also combined this information to calculate the Opportunity Score. The score is made to help you identify low competition keywords fast. The higher the score, the easier it will be for a product to rank organically on the first page of this keyword.
The trick here is to target high search volume, highly related and low opportunity score (high competition) keywords with PPC campaigns. And leave those keywords with high opportunity score (less competition) to be targeted by listing optimization. This way you can easily outrank your competitors with PPC for those very competitive keywords!
Then we can download all data after a quick analysis and conduct sorting and filtering in Excel.
So first thing first, I will do a run-through of all keywords and delete the ones which are not very relevant to my product. Then filter out those keywords with a higher than $1 suggested bids. Because I want to create a separate campaign just for them, otherwise they will eat up all of my budgets quickly, and other much cheaper keywords in the same campaign will never get a chance to be shown. In that separate campaign, I will bid for each of those keywords individually with the bid suggested by the tool. Our tool monitors all sponsored ads on Amazon 24/7 to collect their bids and ads position changes; then based on the collected data, it gives you the most accurate bids suggestion for each of the 3 different match types: exact, phrase and broad.
So if you want your ads to appear on the first page of the Amazon search result, you can simply bid for it with the suggested bids provided by our tool, and adjust it slightly within the bid range in a week or two, to see which works best for you. So, you will never need to worry about bidding too high and wasting your money or bidding too low and not getting enough impressions.
Then I will just throw all the other cheap keywords into one campaign and bid for them with an average bid like $0.75.
Sometimes, you will see keywords with no suggested bids. A lot of users tend to think something is wrong with the tool and simply ignore these keywords. However, that is the biggest mistake you can make. Actually, the reason why they have no suggested bids is that nobody or very few sellers are bidding for them. which means the PPC competition of that keyword is very low. So I will usually spend about 10-20 mins just to study those search terms with no bid info. Most of the times I can find about 10-20 very related buyer keywords with a decent amount of searches and super low PPC competition. If I cannot find enough data from this competitor, then I will try another one. Usually, I will extract data for at least 5 competitors’ products to get a complete picture of this product. Then when my competitors are spending thousands of dollars on giveaways, I just beat them with a few pennies!
If you want to know how well your own PPC campaigns performed, you could also enter your own ASIN in the tool and it will provide you with all the search terms that Amazon ranks your ads for, and which positions they are ranking at. That can be super helpful when it comes to PPC optimization to get more clicks and sales with a lower ACoS!
Now it’s your time to try it out! Start using the PPC Keyword Finder tool and beat your competitors today!